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Conservation Coalition: Save the Waves

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The magnetism of the beach extends past its individual draw. Beyond the cherished memories that our favorite seaside hotspots encompass, these magical places fuel local economies and host unimaginably complex ecosystems. That’s why UGG is teaming up with Save the Waves Coalition, a nonprofit dedicated to preserving the sanctity of coastlines worldwide: born on the beach, UGG is rooted in coastal culture. Honoring all the ocean has given us, we decided to give back. Save the Waves’ three-pillar approach to conservation – World Surfing Reserves, Endangered Waves and Surfonomics – endeavors to inform, empower and mobilize communities to make a difference where it matters most: at home. The three programs complement one another, fostering the awareness and passion necessary to locally and globally springboard conservation efforts. Inversely, these efforts work to keep our beaches beautiful and worth fighting for. No matter where in the world, we all depend upon the waters that bring our stories together. To learn more, please visit http://bit.ly/2NslEe0 Follow us: https://www.instagram.com/savethewavescoalition/ https://www.instagram.com/ugg/ https://www.instagram.com/uggformen/
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