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The single biggest reason why startups succeed | Bill Gross

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Bill Gross has founded a lot of startups, and incubated many others — and he got curious about why some succeeded and others failed. So he gathered data from hundreds of companies, his own and other people's, and ranked each company on five key factors. He found one factor that stands out from the others — and surprised even him. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more. Find closed captions and translated subtitles in many languages at http://www.ted.com/talks/bill_gross_the_single_biggest_reason_why_startups_succeed Follow TED news on Twitter: http://www.twitter.com/tednews Like TED on Facebook: https://www.facebook.com/TED Subscribe to our channel: http://www.youtube.com/user/TEDtalksDirector
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Text Comments (916)
The Fit French (1 day ago)
Mike Tyson is right
The Fit French (1 day ago)
this is great btw
Brandon Coley (2 days ago)
Lutherangrants com helped me financially for my startup funding .They got me a grant of $18,000 yesterday.
Thank you for value by experience. He has won and lost and that is an indication he is sharing his first-hand experiences. Over Two million people have watched his blog so he has given a positive value. I am grateful.
marn200 (5 days ago)
Normally i only listen to TEDx talks. But this is the first TED talk I don’t find boring
Thank a lot, 1 ideas 2 team, 3 business model 4 funding 5 timing
Chunky Raymon (6 days ago)
Answer: Timing
Spoon Liver (9 days ago)
these people wear pants so high they dont need a shirt actually. me included
Cameron Ferguson (9 days ago)
By timing I think he is describing levels of demand for a product or service over time.
Brian Tep (12 days ago)
where is Bill Gross?
Business Academy (12 days ago)
I case of Airbnb they concentrated on a problem: trust issues in rental industry, applied Value Proposition on it and integrated it in Disruptive Business Model. Saiying Airbnb would fail in the 1800's or in 1950's is absurde,but of course timing is of the essence ,it's blatantly obvious. Biggest advantage one can have over competition is Disruptive Inovation and Disruptive Business Model and every business analyst will agree on this. For startup's No#1 thing is Business Model Inovation. Just now AirBnB is changing there business model in attempt to disrupt Tourism industry. AirBnB's Business Model Canvas ==>> https://youtu.be/WzGhFmiB9G0
WRooM Auto (13 days ago)
Everybody has a plan until they get punched in the face 1:52
Eric Outram (14 days ago)
Accountants not sell Ya spent 20years to work this out Accountants should not run company s Only advice to them Apple as example
Eric Outram (14 days ago)
No mention about the failures No mention of the cons
Eric Outram (14 days ago)
Just another cash grab by cowboys
rubbercable (16 days ago)
How do yo uquantify 'Timing'? You can't control that; ist's a retrospective term isn't it?
Rod Khleif (17 days ago)
Great video!
SiriusGD (20 days ago)
Supply and Demand
Advocate Siddharth Dev (20 days ago)
Once again thanks for timing
Anthony Morford (20 days ago)
Seems like timing consists of a number of other sub-factors.
Patrick Henry (23 days ago)
In other words, its luck or destiny that determines our success. Humans cannot control time. Example he gave with youtube was luck, not planned. Maybe you can predict market, but maybe not.
SEO TSA (23 days ago)
Blade Bone (25 days ago)
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sanjuansteve (25 days ago)
Persistence (passion) would be my answer. I have a new startup just launched that I'm extremely passionate about called C'8 - Coordinate, a purely altruistic, free and available to all disaster aid coordination app that I think is a game-changer! And support is greatly appreciated!
Dark Side (26 days ago)
What he is saying is, I would say, 90% correct because success also really depends upon the execution. Facebook did not come at an "exact" timing, it came just after friendster and myspace but why it became a success can be attributed to its way of execution. From harvard grads it expanded to other universities, then to [invited] high schoolers and then with some regulations it was made available to the masses. Timing for sure is very very important but execution, creating a proper brand image, having a dedicated but small team and having a meaning (to why are you building this startup), is equally very important.
deo Jumalon guinsatao (28 days ago)
Richmond (29 days ago)
Profound and straight to the point!
Nagamani Killi (29 days ago)
👍👍👏👏👏👏 perfect
Dan T. (30 days ago)
how to build an amazing company --- by some dude who has no charts, data, empirical evidence, and just generalizes sentimental-based observations.
Incradible (1 month ago)
Very Inspiring.. Thanks for sharing this info with everyone
Youfi (1 month ago)
So if you choose just the right time to implement a bad idea you might succeed! No sense,. Idea is the most important thing
Dwayne Johnson (1 month ago)
Renganayaki G (1 month ago)
டேய் என்னடா நீ சொன்னதே புரியல ஹிந்தில சொல்லறையா நான் மட்டும் அங்க வந்தேன் உன்ன சாகடுச்சுடுவேன் தெரிஞ்சுக்க 😒😡😠
carlimaybe x (1 month ago)
He may not be as funny as he thinks he is, but it doesnt rly matter cuz i actually learned something great today
Mike Simmons (1 month ago)
Webvan was on the bottom row of failures you had. Heh, I lost a lot of money in that company investing in the stock back in 2001 ish. Delivering groceries from the store was a little ahead of its time back then.
CHRIS CANHAM (1 month ago)
Amazing Talk :D
ls Adrian\ B* (1 month ago)
Scoring the companies after their demonstration of success/ failure doesn't seem very fair?
NILE VIBES (1 month ago)
Am grateful of this channel and really I feel I can make it . Thanks for the knowledge and and sharing experiences. You are the best out of the YouTube channels I have come across
MR. COSMOLOGIST (1 month ago)
Where is bill gates?
Zachary Zhou (1 month ago)
The issue with Bill Gross' framework is that its factors are non-exclusive. Employing a skilled team often requires having adequate funding, and a company without a well-defined idea cannot launch. In actuality, timing seems to be a byproduct of how well a company has addressed the other four aspects. To be sure, there are such things as seasons and trends, and many companies accordingly adjust their strategies to increase profits. But the future is largely unpredictable and uncontrollable. Thus, I question how practical Gross' advice truly is.
Magnus Hodge (1 month ago)
I got $37,000 from expeditetools,com through hack transfer for my business startup
cetar bahana (1 month ago)
Single reason startup succeed. Timing
Pavol Džama (1 month ago)
all he said was that actually, there is no correlation between some of his conditions and success in start-ups and he chooses like really important one ... this means that besides you are good at all this stuff ... you just neeed to be lucky to succeed ... yeah and timing .... its retrospective analysis, people when did their start-ups they had no idea whether it is or isn´t a good time .... you can say just after a few years after or just made up the reason why the timing was good like when he was talking about airbnb .... Scientific? No. Not even useful if you believe what he said ... do you wanna know more on topic of luck in life ? definitely you need to reed Nassim N. Taleb: Fooled by Randomness
Simon Payne (1 month ago)
Having retrospectively analysed (albeit in a rather subjective way), your hypothesis then has to be tested prospectively (still will be subjective but not prone to observer bias as a result of the "retrospectoscope"). Good though.
Ralph Cueva (1 month ago)
Yes sir
The pepper man (1 month ago)
Thank you sir 👌
sports show (1 month ago)
Guess the old saying in business is true after all timing is everything
Timothy Rosman (1 month ago)
I've been trying to get my incorrect information removed from mylife for 6 months now and they refuse to take it down.
mdamakila (1 month ago)
Lovely presentation but timely is just another word for opportune subject to macro-environmental factors which is precisely what a lot of analytical frameworks refer to when analyzing timeliness
Dave McKay (1 month ago)
Watch this second time.
Martin angelraj (1 month ago)
i like ur english👌
Not Santa (1 month ago)
Before watching this video, I want to say timing is the most important factor to EVERYTHING.
Namaste UI (1 month ago)
For any business to succeed, it’s important to ensure that marketing is at the heart of the start-up strategy. Marketing is an extensive field that involves a lot of aspects. Nevertheless, your success depends on your strategy you put in place. Marketing involves strategies that introduce a product or service and then promoting it in the best way possible to not only maximize your sales; but also promote the brand or business. For any company to be successful, it’s important that they sell a target figure of products and services which eventually translates into profits. So, without an effective marketing strategy, most businesses would close down. Anyways, read the below. This might help. https://www.namasteui.com/reasons-your-business-wont-survive-a-without-great-marketing/ -- Regards, Sourav Basak Namaste UI
Our Video (1 month ago)
These are very valid points for any start up
Ali J. (1 month ago)
Do we have now 1.9 successful ceo?
Reinhardt Miller (1 month ago)
100% correct
Mario Rugeles (1 month ago)
Timing = luck.
Nick (1 month ago)
What is successful? In less than 20 years, ROI, or shareholder return won't be the only metric to judge success and failure. By that time it will be perfect timing for businesses with purpose and profit. So, in the end, I guess Bill will be right again.
Great Speech
Atul Depak (1 month ago)
Timing, Team, Idea, Business Model, Funding
Igor Bagayev (1 month ago)
What is the difference between good idea and good timing though?
Thomas Schnorrenberg (1 month ago)
To sell a product there must be a market. Incredible news.
MeLnAiL (1 month ago)
ted talk is cancer
Goofy8907 (1 month ago)
How does he not realize that "idea" is extremely subjective, also it goes against timing 100% If I come up with the idea of "the wheel" today, is that a bad idea? If you give it a 10 and timing 0, then we can talk My guess is he'd measure it as a bad idea because of the timing
Evgeniy Shishkin (1 month ago)
Technically idea and timing are directly correlated so it skews this data. Idea at timing is what matters, garbage idea at perfect time will still fail.
Seph Callaway (2 months ago)
A service someone needs at the right time. That’s an eye opener.
Viktor Dmt (2 months ago)
Check those posts too https://www.slideshare.net/axisbits/how-to-find-investors-for-a-startup-a-complete-guide-to-start-working-with https://www.quora.com/How-do-I-find-investors-for-my-startup https://medium.com/swlh/5-reasons-you-shouldnt-bootstrap-your-startup-and-why-you-should-raise-money-instead-620e7a18fae0
akash sachdev (2 months ago)
Very fundamental question that goes unaddressed. How do you ( the speaker ) define success?
Dandy Ari Ramadhan (2 months ago)
Then when is the best time i should create my own startup?
JonnyWisdom (2 months ago)
Just fluff from 50,000 feet in the air. Doesn't help the 1 man band guy.
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Paul Ladendorf (2 months ago)
Spot on!
kotugirl Weerasekare (2 months ago)
Was skeptical at first but I do agree with his conclusion.
Jaden Patterson (2 months ago)
Bitcoin is a great example of timing. There had been many projects before bitcoin that never took off...same concept just that the world was not ready.
Yogarishi Srīnivās (2 months ago)
“All in divine Timing” - duh. All we need is FTL v>c transmission - the magic formula. Perfect advice for Halloween. Great timing :-) Actually I have figured this one out - check out rishitales.com/deep-yoga/deva/
Erwin GoBig (2 months ago)
It's like telling people "luck is the most important thing to win a lottery". But how can you be more lucky? No one knows
Andrei Nazarenka (2 months ago)
Try this tool - www.whatiswhere.com/marketresearch
OwnLine (2 months ago)
2:30 4:04
Johnny Perez (2 months ago)
Thank you brother, good to know.
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Thabani Sithole (2 months ago)
He looks like Jeff bezos
Joseph Cozens (2 months ago)
Important news for UK business owners https://www.youtube.com/watch?v=2szkmCbZw0M
topher (2 months ago)
3:46 why is this like 140%?!?
SuperMathit (2 months ago)
Timing is everything
Prayas Ojha (2 months ago)
Thought it was Bill gates lol
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ordinarylover (2 months ago)
You can't control timing...Airbnb, Uber, Youtube, they did not know that was the right time to start their business...they were lucky, that is it...
abbas sayyed (2 months ago)
The bar chart at 4:47 shows the percentages where the total comes out to be 138%. Why is it like that, am I​ missing something?
Strategy KB (2 months ago)
But, timing is pointless without having a team to execute, and an idea for them to use. I saw the recession as perfect time to invest in stock market, but I had no cash, so timing was there, and idea, but no funding. So really, it is a combination still, not sure what value there is here, except during brain storm sessions focus on timing first.
WeZhira Madawu (3 months ago)
Hi everyone please check out www.ndawana.com a new startup that needs our support. Spread the word 🙂
Jonathan Hrovat (3 months ago)
I think this guy just confused timing with demand.
Lothar Scholz (3 months ago)
This is very stupid american business school style thinking and doesn't work. Reducting all influences to 5 numbers and draw conclusions from there on. Hope Bill Gross gets his student loans back from learning such a bullshit
Athar Ahmad (3 months ago)
Indeed a great talk. To put all this into perspective we have put together www.startup.pk an Online Knowledge Platform for Startups and Entrepreneurs to remove some of the uncertainties from their entrepreneurial journey.
Rahul Bansal (3 months ago)
Wow... extremely helpful..right batting at right timing is required..makes sense..
Grow Wise (3 months ago)
https://www.youtube.com/watch?v=TDXX1F3q340 http://growwwise.com/digital-marketing-agency-in-london-services/
Team Empowered (3 months ago)
I enjoy watching these types of videos.
Bra bra (3 months ago)
until they get punched in the mouth, not in the face
Cedric (3 months ago)
Then timing is just about solving the current problems people are facing basically.

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