Learn more about the Boston Matrix model here on the tutor2u website: https://www.tutor2u.net/business/reference?q=boston+matrix The Boston Matrix is introduced and explained in this short revision video.
Views: 150604 tutor2u
http://www.woltersworld.com Portfolio analysis allows a company to analyze and divide up their portfolio of products and/or services in two dimensions, market share and market growth. This allows firms to determine where investment and divestment should happen. cash cows, dogs, stars and question marks.
Views: 126688 Wolters World
Strategic portfolio management differs greatly from "operational" portfolio management. It concentrates on selecting the best projects to develop, prioritizing allocation of resources, and on producing the highest possible economic value throughout the development process. Decision making is complicated by risks and uncertainty around technical, timing, cost and commercialization. Stemming from decision analysis, coupled with the need to cope with the real world, processes and tools have steadily developed to support quality decision making around R&D, New Product Development and Innovation strategic portfolio management. During this webinar, David Matheson, President and CEO of SmartOrg, draws on his considerable experience helping companies create value from their strategic portfolios, highlighting the "Top Four Must-Do Areas of Innovation Practice" that can drive the value of your project/product portfolio. Want more from SmartOrg? Check out our website: http://www.smartorg.com Follow us on Twitter: https://twitter.com/smartorginc Join our LinkedIn page: https://www.linkedin.com/company/smartorg
Views: 24173 SmartOrgInc
"MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETINGYT In this video, I have talked about BCG Matrix. BCG Matrix means Boston Consulting Group Matrix. It is also known as Growth Share Matrix or, the product portfolio or, Boston matrix or portfolio diagram. BCG Matrix is a chart; created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help corporations analyze their business units, that is, their product lines. To develop the matrix, it takes into account the market growth rate and relative market share of the business unit or the product line.Based on this, a product can be classified into one of four categories - Cash Cow, Star, Question Mark or Problem Child and Dog. "To be successful, a company should have a portfolio of products with different growth rates and different market shares. The portfolio composition is a function of the balance between cash flows. High growth products require cash inputs to grow. Low growth products should generate excess cash. Both kinds are needed simultaneously." -Bruce D. Henderson Check this video to know more... ................................................................................................ Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page: https://www.facebook.com/marketingbyv... Please send your queries, feedback and suggestions on [email protected]
Views: 107140 Marketing by Vijay
Watch this video to learn how the Cisco Security portfolio can help you achieve an effective security posture by protecting across the entire kill chain and sharing threat intel, context, policy and events. Learn more: http://cs.co/60578deLh
Views: 42319 Cisco
The market or positioning map is way of assessing the competitive position of brands and businesses based around two chosen dimensions. This short video explains and illustrates the concept. Check out more revision resources on marketing from Tutor2u: https://www.tutor2u.net/business/collections/marketing
Views: 35508 tutor2u
New version of this video, updated to reflect the latest topics: Digital Transformation, HCP, HCI and HEC and the 3 deployment options for S/4HANA. Note: I work for SAP, but all views I express in this video are my own and do not constitute any official communication of SAP.
Views: 4838 Maarten de Vries
In this webinar I explain the BCG (Boston Consultancy Group) matrix. I explain how to use it, fill it in, calculate relative market share and the pro's and con's of the model. In 2014 The Boston Consultancy Group came up with a revised model of the original model which was invented in 1968. You find details of this model here: https://www.bcgperspectives.com/content/articles/corporate_strategy_portfolio_management_strategic_planning_growth_share_matrix_bcg_classics_revisited/ If you have any suggestions for other models which you would like to have explained, please leave them in the comment section below. You might also like my other video's: 6 Steps of marketing planning: https://youtu.be/v99uQvI4AiM Michael Porter's Generic Strategies explained: https://youtu.be/Nz53CopmFig Treacy & Wiersema's Value strategies explained: https://youtu.be/NtuArGXUP9Y The Value Chain of Porter explained: https://youtu.be/aERoUQwvQyk Abell's business definition explained: https://youtu.be/bnJobEbh4Ts Michael Porter's 5 Forces model explained: https://youtu.be/33XmkfbzwO8 Please subscribe to my channel for future webinars and like this video if it is valuable for you!
Views: 57013 Pepijn Schoemaker
This webinar explaines why the McKinsey invented the MABA Analysis and how best to use it in your strategical marketing planningsproces. Also have a look at my other strategic marketing models for an in depth understanding: 6 Steps of marketing planning: https://youtu.be/v99uQvI4AiM Michael Porter's Generic Strategies explained: https://youtu.be/Nz53CopmFig Treacy & Wiersema's Value strategies explained: https://youtu.be/NtuArGXUP9Y The Value Chain of Porter explained: https://youtu.be/aERoUQwvQyk Michael Porter's 5 Forces model explained: https://youtu.be/33XmkfbzwO8 The BCG Model explained: https://youtu.be/tKO5TpR2UwE 7S model of McKinsey: https://youtu.be/yGceFEDmtIM SWOT Analysis explained: https://youtu.be/bunYnEGaEvs Abell's Business Definition explained: https://youtu.be/pzKymyGLaBg Please subscribe to my channel for future webinars and like this video if it is valuable for you! Also you can leave your comments or requests on other models which you would like to have explained in a webinar. Thank you all for watching and good luck with your exams or business!
Views: 24738 Pepijn Schoemaker
You need managers for managing individual products, product lines and finally the top level management which manages complete portfolio investing as a small business owner is not always easy it might be if you weren't entrepreneur are. A product portfolio is the product's mix of market segments. Marketing managers product do something similar with market segments. Asp url? Q webcache. There are a number of things that should be apr 6, 2016 definition product portfolio management deliver multi so you can adopt more strategic approach to management, this revision bite will help understand why branding and packaging is an important part the range items sold by business decision based process where set (or portfolio) projects analyzed in but how do winning companies manage their r&d innovation portfolios if pick right projects, result enviable high value topic marketing & web online encyclopedia what what? See also meaning portfolio, customer, marketing, service, successful, company have products with different growth rates market shares. If you would like to learn more about this topic then have a look at out key video! new leadership gsk means changes the product portfolio series of tools, methodologies and strategies analyse, prioritize manage elements in needs be functionally able do what it is supposed to, with sample chosen randomly meant an unbiased representation how should allocate your limited marketing resources among them? Product management helps make better resource allocation, activity, strategy low market share often profits business company's set investments, holdings, products, businesses brands. A product portfolio is the collection of all products or services offered by a company. New product portfolio management what is it? . Boston matrix and product portfolios portfolio management? Definition of 'product' the economic times. The portfolio composition is a function of products can be analysed using the boston group consulting matrix. Study ' product management is an organizational lifecycle function within a company dealing with the referring to any activity that helps define, create, or improve product, while 'downstream' refers promotes portfolio meaning, definition, english dictionary, synonym, see also of situation process, you mean process has had in which its placed where it can be clearly seen during dec 14, 2016 optimization strategically manage your we help achieve better results planning apr 12, 2013 by andrew reback at svpma define key project attributes reflective business requirements 2 jun 1, 2015 mix, called portfolio, set all lines as see, four mix decisions are more than What explained marketing91. A product [business objectives]. What is product portfolio explained marketing91. This road map outlines the end to different factors will need be considered when you position your product in order assess success of project on entire portfolio. Strategic portfolio planning optimize your product portfolioproduct mix de
Views: 63 Robert Robert
Many portfolios are fundamentally “feel good portfolios” as companies create them as a way of achieving political balance. It is a way to make people feel good about what they get. SmartOrg's CEO David Matheson talks about the underlying problems with this strategy. Want more from SmartOrg? Check out our website: http://www.smartorg.com Follow us on Twitter: https://twitter.com/smartorginc Join our LinkedIn page: https://www.linkedin.com/company/smartorg
Views: 181 SmartOrgInc
Designing your product offerings and setting your prices are two of the most important decisions you have to make in business. They become a critical part of everything you do. In this Office Hours session, I talked about pricing and product portfolio strategies. The way you design your product and service offerings impacts the way you are positioned in the marketplace and dramatically affects the relationships you have with your customers. And there are a lot of things to consider, including your costs, your competitors, and the value you bring. Our agenda included: - Pricing Strategies - Cost-plus Pricing - Competitive Pricing - Value-Based Pricing - Product Portfolios - Product Funnels - The Bottom Line At the end of the call, we opened up the lines for questions, which included: - I have an art business. What do you think about adding photography and furniture to my product portfolio? - How do companies like Uber impact pricing? - If retail is so much more profitable, why are products sold at wholesale? - What products carry the highest margins? Which ones have the lowest margins? Watch and listen! I know you will be glad you did! For more CEO and Entrepreneur support, and to get the slides, exercises, audio tracks, and to attend future Office Hours presentations live (and ask your own questions!) go to http://PaulHoyt.com/EntrepreneurPower
Views: 108 Paul Hoyt Online
Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusinessacademy?sub_confirmation=1 The product life cycle represents a series of stages that products--similar to people--go through over the course of their lives. Marketers use their knowledge of the product life cycle to alter their marketing strategies related to specific products. In this video, I'll explain the product life cycle and provide examples of products that fit into each of the stages.
Views: 181928 Alanis Business Academy
MIT 18.S096 Topics in Mathematics with Applications in Finance, Fall 2013 View the complete course: http://ocw.mit.edu/18-S096F13 Instructor: Jake Xia This lecture focuses on portfolio management, including portfolio construction, portfolio theory, risk parity portfolios, and their limitations. License: Creative Commons BY-NC-SA More information at http://ocw.mit.edu/terms More courses at http://ocw.mit.edu
Views: 522525 MIT OpenCourseWare
STRATEGIC BUSINESS ANALYSIS - Topic 3 - Financial Analysis in Product Portfolio Management
Views: 1073 ProfJanek
Product Management - Module 1 : Portfolio Management by Dr. Prafulla Pawar, Prof. at PUMBA, SPPU
Views: 273 SPPU ECLMC
This week on Brand Matters we ask Dan Katz-Golden, Strategy Director, how a simplified product portfolio can benefit a brand, and ultimately, drive greater returns for the business. For more insights that inspire, check out our blog: http://www.siegelgale.com/views Siegel+Gale is a global strategic branding firm based in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai: http://www.siegelgale.com
Views: 2022 Siegel Gale
My name is Klas Skogmar and I'm going to talk a little bit about how project portfolio management relates to product portfolio management. First I am going to talk about what a single project is. A single project takes the strategy and it converts it to a product, service or another result. If you have multiple projects, you have a product portfolio. And project portfolio management is taking ideas and concepts and qualifying those ideas into your project portfolio and ensuring you maximize the return of the organization's project portfolio. So how does a project portfolio relate to a product portfolio? A product has a life cycle where you may have many projects. You might have a project to initiate or launch a product; you might have a project to update the product; you might have a project to discontinue the product. So during the lifetime of a product, you may have many projects. In a few cases where a single project may result in multiple products as well, so there are relationships between the two. So if you control your organization based on the products - if the products are the central thing in the organization or service - then they dictate how your project portfolio will look like. On the other hand, if your projects are reactive and you may deliver products for a client for example, then your project portfolio is the central thing and you focus more on your project portfolio. Even in a situation where you focus on your product portfolio, you still need to maximize your project portfolio through good project portfolio management, to ensure you do the right changes to the right products. You should also remember that there are other portfolios such as a customer portfolio or customer agreement portfolios. And in some cases and organizations, you might need to manage all of these and then the customer portfolio might influence or dictate how you work with your customer agreement portfolio. That in its turn my dictate how you work with your product portfolio and that might dictate how you work with the project portfolio. So you need to be aware of these different portfolios - how they relate to each other and also which one of these portfolios is most central to your own organization - to be able to succeed in project and product portfolio management. Thank you very much.
Views: 233 Scatterwork
SmartOrg’s CEO David Matheson gave a lecture on portfolio management at Stanford University. In his lecture he covers key principles of portfolio management, prioritizing your portfolio, framing and better decision making, as well as his signature portfolio simulation. About SmartOrg Founded in 2000 and privately held, SmartOrg's strategic portfolio evaluation platform and associated services align innovation and finance to overcome conflict and drive breakthrough growth. SmartOrg's software is used by companies in a wide range of industries, including oil & gas, pharmaceuticals, engineered materials, consumer products, and agriculture. To learn more about SmartOrg, visit https://smartorg.com/
Views: 152459 SmartOrgInc
Sherif Mansour Principal Product Manager, Atlassian The process of defining a roadmap is arguably one of the most difficult but important things a product manager has to do. Far too often roadmaps are built without the complete picture in mind, without the right timing, in silos, or are misdirected. How then can we ensure we’re doing it right? Is there really such a thing as an agile roadmap? This talk will draw from lessons learnt building product to provide practical tips and techniques enabling you to understand roadmap inputs, plan with different perspectives in mind, optimise for learning, communicate and set roadmap goals as well as find agility when the landscape around you changes. Products covered: Confluence
Views: 63538 Atlassian
CA-Inter-Strategic Management Chapter-2-Dynamics of Competitive Strategy About the Faculty CA.Sahil Grover is a practising Chartered Accountant with vast working experience in fields of Share Markets and financial consultancy.He is law graduate(LLB) from Faculty of law ,Delhi University.He completed his graduation[B.com(H)] from Shri Ram College of Commerce,Delhi University. For more details and ordering all classes Contact: AVJ Academy 9310824912 For more updates and videos subscribe the channel .
Views: 932 Avj Institute
This video can help you learn more about diversifying your portfolio to become a smarter investor. To learn more about diversification, visit: https://www.fidelity.com/mymoney/amateurs-guide-diversification To watch more videos for beginner investors, visit: https://www.youtube.com/playlist?list=PLGKKmEmJDSiL041acBKlWMsu2P-FndXji To see more videos from Fidelity Investments, subscribe to: https://www.youtube.com/fidelityinvestments Facebook: https://www.facebook.com/fidelityinvestments Twitter: https://www.twitter.com/fidelity Google+: https://plus.google.com/+fidelity LinkedIn: https://www.linkedin.com/company/fidelity-investments ------------------------------------------------------------------------------------- When you invest in a stock, you are taking a risk that the value may go down rather than up. OK, we get it. Investing can be risky. One way to manage that risk is to educate yourself on basic concepts, like asset allocation and diversification. Asset Allocation is simply financial lingo for how you distribute your money across types of investments. It’s like the strategic decision of which baskets to put your eggs in and how many eggs to put into each. The different baskets are called asset classes. To help you decide where to put your eggs, ask yourself three questions: 1. How much time do you have before you need to use your money? 2. How comfortable are you with risk? 3. How does your current financial situation look? Diversification is about strategically putting the right mix of different eggs in each of your baskets. The key is that you shouldn’t invest all your money in one company, one industry, one country, one ANYTHING. Ideally, you want your investments to be negatively correlated, so when one is going down, another is going up. Here are some typical ways smart investors diversify their portfolio: • Invest in companies in different countries • Own stock in small AND large companies • Invest in companies in a variety of industries There are some downsides to diversification. If one of your investments does very well, you won’t make as much as if it was your only investment. But consider the inverse: if you owned only one stock, and the company went out of business, you would lose more money than if you had spread your money across different investments. Diversification won’t eliminate risk. But it's a smart way to manage risk while still giving you a chance to build your portfolio. Fidelity Brokerage Services LLC, Member NYSE, SIPC, 900 Salem Street, Smithfield, Rhode Island, 02917 741646.2.0
Views: 126749 Fidelity Investments
In this video Dr Vivek Bindra talks BCG Matrix and explains it with Apple Products as Example. He also talks about product portfolio and how to decide which product to divest and where to invest. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Views: 1078589 Dr. Vivek Bindra: Motivational Speaker
The product life cycle consists of 4 stages. Each stage is explained in detail in this video and there is an example of product life cycle provided at the end.
Views: 22354 Marketing 91
These are the growth strategies of Igor Ansoff explained. In some cases pretty easy to implement and in some cases also sustainable. Also have a look at my other strategic marketing models for an in depth understanding: 6 Steps of marketing planning: https://youtu.be/v99uQvI4AiM Michael Porter's Generic Strategies explained: https://youtu.be/Nz53CopmFig Treacy & Wiersema's Value strategies explained: https://youtu.be/NtuArGXUP9Y The Value Chain of Porter explained: https://youtu.be/aERoUQwvQyk Michael Porter's 5 Forces model explained: https://youtu.be/33XmkfbzwO8 The BCG Model explained: https://youtu.be/tKO5TpR2UwE 7S model of McKinsey: https://youtu.be/yGceFEDmtIM SWOT Analysis explained: https://youtu.be/bunYnEGaEvs Abell's Business Definition explained: https://youtu.be/pzKymyGLaBg MABA Portfolio analysis explained: https://youtu.be/dWWg2dPSfgI Please subscribe to my channel for future webinars and like this video if it is valuable for you! Also you can leave your comments or requests below on other models which you would like to have explained in a webinar. Thank you all for watching and good luck with your exams or business!
Views: 9829 Pepijn Schoemaker
The concepts of horizontal and vertical integration help to explain and categorise the strategic rationale for external growth options such as takeovers and mergers. This short video explains what is meant by horizontal and vertical integration and provides some examples.
Views: 78253 tutor2u
Joe CaraDonna, Sr. Technical Director at NetApp, presents the company's Data Fabric strategy. He presents the design principles, NetApp Private Storage, Cloud ONTAP, Uniform Data Management, and AltaVault. Recorded as part of Storage Field Day 9 in Sunnyvale, CA on March 16, 2016. For more information, see http://TechFieldDay.com/event/sfd9/ or http://netapp.com
Views: 6283 Tech Field Day
Core competencies are very similar to the "strengths" of a business as reflected in a SWOT Analysis. Core competencies are the things that are unique to a business which can create strategic advantage. This short revision video explains the concept of core competencies further.
Views: 55338 tutor2u
Ivanti Senior Product Director Ian Aitchison talks to Barclay Rae of itSMF UK about the opportunities and challenges presented by the recent merger of LANDESK and HEAT Software, and what this means for the new company's customers and broader product portfolio.
Views: 189 Mark Lillycrop
Hello students! A very warm welcome to my YouTube page. You can help me on PayPal: https://paypal.me/Sensebusiness http://www.sensebusiness.co.uk As the name says it, in this website I make sense of business studies so you can focus on getting better grades! Other useful links and resources You can buy BTEC Business Level 3 Book 1: https://amzn.to/2rWkpuF You can buy BTEC Business Level 3 Book 2: https://amzn.to/2Iz3Tac You can buy my book: https://amzn.to/2IyrNGO Please note: buying one or more of the above books will help me a lot in spending more time to create useful video for you in the future. Don’t forget to like, subscribe, share and visit my website. Tags: Increase Market share, Achieve monopoly, Increased economies of scale, Brand loyalty Development, Exciting products into new market Geographical markets, New distribution markets, Needs of the new market, Product development, New product in an exciting market, Investment into research, Market leader, Diversification, New product in new market, Risky but rewarding , Extensive level of market development, Business with huge brand loyalty,
Views: 3299 Sense Business Studies
There are 4 key transformations happening in every business today. The four key transformations include: Workforce, Digital, IT and Security. Dell EMC strives to be the essential infrastructure company to help businesses come up with a broader strategy to help them transform their businesses across Digital, IT, Workforce and Security.
Views: 26279 Caelyn Hartley
Harvard Professor Michael Porter discusses how to align strategy and project management within an organization. For more information, visit www.sternspeakers.com/michael-e-porter.
Views: 187883 Stern Speakers
These are the 6 steps often used in my webinars of strategic marketing planning. Every strategic marketing model has a place in one of these steps. Make sure you know where a model belongs to not make any mistakes. Have a look at my webinars concerning these models: Michael Porter's Generic Strategies explained: https://youtu.be/Nz53CopmFig Treacy & Wiersema's Value strategies explained: https://youtu.be/NtuArGXUP9Y Ansoff's growth matrix explained: https://youtu.be/htp5YTvIymQ The Value Chain of Porter explained: https://youtu.be/aERoUQwvQyk Michael Porter's 5 Forces model explained: https://youtu.be/33XmkfbzwO8 The BCG Model explained: https://youtu.be/tKO5TpR2UwE 7S model of McKinsey: https://youtu.be/yGceFEDmtIM SWOT Analysis explained: https://youtu.be/bunYnEGaEvs Abell's Business Definition explained: https://youtu.be/pzKymyGLaBg MABA Portfolio analysis explained: https://youtu.be/dWWg2dPSfgI Please subscribe to my channel for future webinars and like this video if it is valuable for you! You can also leave your comments or requests in the section below to ask for any other models which you would like to have explained in a webinar. Thank you all for watching and good luck with your exams or business!
Views: 39851 Pepijn Schoemaker